New Orleans’ Arena Naming Rights

By: Madelaine Ho

The New Orleans Arena will soon have a naming rights sponsor.

The Pelicans announced that they will hold a press conference Thursday morning. Several sources, say it’s to announce a naming rights sponsor for the state owned arena. The new name is believed to be the Smoothie King Center. The company was originated in Jefferson Parish and now has more than 600 locations worldwide.

The arena, first opened in 1999, has never had a naming rights sponsor. This will be the second name change revolving around the Pelicans. The team changed its name from Hornets in early 2013.

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